When you write a post for a company and they don’t like it, but you still kind of do. ? A media company approached me recently to submit a sample article for a Milliennial (22 to 37) audience. They provided the event and I was told to capture the essence of it. I missed the mark (they … [Read more]
Sometimes we become so comfortable in sending out our stories on the same old channel, in the same old way, that we forget to focus on how people want to see it or interact with it. It’s like putting up a website and hoping people visit it because you think they should, and, you know, you worked really … [Read more]
Let’s face it, 2016 is a bit of a dud. A few of our biggest icons passed away (RIP Bowie, Prince, Snape), the climate keeps showing us who’s boss and looks pretty much fine with getting rid of us humans all-together. Then we finished it off watching one of the nastiest political campaigns ever, which, even after the … [Read more]
Autumn. It’s such a lovely time of year, isn’t it? Yes, we have mornings that arrive a little too crisp, giving us Winnipeggers that instant worry about early snow. (Step off snow, it’s not your time yet.) And yes, darkness seems to descend upon our streets way too quickly each evening. Yet, this season also brings us an abundance … [Read more]
This might be the point where content marketing goes into full “jump the shark” mode. I mean, I’ve seen about 40 content marketing think pieces comparing it to everything under the sun — and that’s in just one week! So, how do you add your two cents without it A) disappearing in the crush, or B) being super … [Read more]
Writing content that people will be into is no easy task, but it’s a hugely worthwhile one. When Manitoba Hot fell into my lap four years ago, there wasn’t much to it. Oh sure, there were a few informative posts here and there, but not many pageviews to speak of (oh, Google Analytics, always speaking the … [Read more]
Usually when you hear the marketing lingo for spas it’s all a little cliché, isn’t it? Something along the lines of… nurture your body, calm your mind, rejuvenate your soul, etc, etc. I honestly roll my eyes when I see those words describing a spa on a brochure — they all say the same thing in … [Read more]
Winnipeg just finished hosting GoMedia Marketplace — the Canadian Tourism Commission (CTC)‘s annual travel media marketplace that profiles Canadian tourism products to domestic and international travel media. Since Travel Manitoba was this year’s host, I was asked to join the Social Media team, which also included peeps from Tourism Winnipeg and the CTC.
This is the best way to spend a work day. Our fishing and hunting guru, Shel Zolkewich, invited me to join her, local anglers and a bunch of media to Travel Manitoba’s annual Fish Tales event. The morning was chilly, but everyone was heatedly anticipating getting out on the Red to reel in a few feisty channel cats.
Over the summer, Travel Manitoba invited the super-sweet and fun-loving blogger, BCRobyn, to spend 28 days exploring, tasting and enjoying all the great things a Manitoba summer has to offer. Her itinerary had her packed to the gills – to say the least! If you think there’s not much to do in this province, you … [Read more]