In March 2013, I worked with a wonderful team at Sport Manitoba to develop a social media campaign that would encourage fans and followers to tell the Canada Summer Games Bid Committee just how much Winnipeg wants to host the 2017 Summer Games.
Before the big day, I created a content calendar for our team to use and whipped up a few fun images. On bid day, we encouraged our fans and followers to send out messages to the bid committee using the hashtag #wewantthegames. We also received many lovely comments on our Facebook event page that we shared with everyone at an evening reception. The committee seemed genuinely impressed and flattered at how much we Winnipeggers wanted to host the games.
So yeah, #weGOTthegames!
Our quest for the Gold!
My “thank you note” to all our fans who helped us out.
