How to get them to not look away

Sometimes we become so comfortable in sending out our stories on the same old channel, in the same old way, that we forget to focus on how people want to see it or interact [Read more]

Sometimes we become so comfortable in sending out our stories on the same old channel, in the same old way, that we forget to focus on how people want to see it or interact [Read more]

This might be the point where content marketing goes into full "jump the shark" mode. I mean, I've seen about 40 content marketing think pieces comparing it to everything [Read more]

Writing content that people will be into is no easy task, but it's a hugely worthwhile one. When Manitoba Hot fell into my lap four years ago, there wasn't much to it. Oh [Read more]

Usually when you hear the marketing lingo for spas it's all a little cliché, isn't it? Something along the lines of... nurture your body, calm your mind, rejuvenate your soul, [Read more]
We’re having a heat wave! Summer in Winnipeg is extraordinarily hot right now. It’s tough to just sit outside without disintegrating into a pile of overheated [Read more]
Oh my god! I just quit my job! Ok, now that the histrionics are over… Yes, I handed in my resignation on Monday and I am leaving Investors Group at the end of next week. [Read more]

It’s been a busy couple of weeks. Work is always crazy in December; this year especially as I’m trying to finish a couple of projects before year-end. Christmas shopping is [Read more]