Sometimes we become so comfortable in sending out our stories on the same old channel, in the same old way, that we forget to focus on how people want to see it or interact with it. It’s like putting up a website and hoping people visit it because you think they should, and, you know, you worked really … [Read more]
This might be the point where content marketing goes into full “jump the shark” mode. I mean, I’ve seen about 40 content marketing think pieces comparing it to everything under the sun — and that’s in just one week! So, how do you add your two cents without it A) disappearing in the crush, or B) being super … [Read more]
Writing content that people will be into is no easy task, but it’s a hugely worthwhile one. When Manitoba Hot fell into my lap four years ago, there wasn’t much to it. Oh sure, there were a few informative posts here and there, but not many pageviews to speak of (oh, Google Analytics, always speaking the … [Read more]
Usually when you hear the marketing lingo for spas it’s all a little cliché, isn’t it? Something along the lines of… nurture your body, calm your mind, rejuvenate your soul, etc, etc. I honestly roll my eyes when I see those words describing a spa on a brochure — they all say the same thing in … [Read more]
Working at Travel Manitoba has its perks. I get to talk about all of its great destinations and I’m lucky enough to be visiting one right now. Churchill!
We’re having a heat wave! Summer in Winnipeg is extraordinarily hot right now. It’s tough to just sit outside without disintegrating into a pile of overheated goo. That’s why I’m super pumped to go to my sister’s cabin for the weekend. She’s invited all our girlfriends out for sun, fun, bellinis and pool lounging! I’m … [Read more]
Oh my god! I just quit my job! Ok, now that the histrionics are over… Yes, I handed in my resignation on Monday and I am leaving Investors Group at the end of next week. It’s hard to believe, but I’ve been with IG for over 10 years. I’m going to miss the people I … [Read more]
It’s been a busy couple of weeks. Work is always crazy in December; this year especially as I’m trying to finish a couple of projects before year-end. Christmas shopping is hectic and all the while I’m trying to organize getting my bathroom updated. I’m not the best at this reno thing. I don’t really know … [Read more]
